WOM stands for Word Of Mouth or as I spell it, Word Of MOUF. WOM is the building block of humanity. Relationships were structured and destroyed using whatever means of WOM was necessary. WOM has started wars and cost many lives. WOM has also avoided wars and saved countless lives.

WOM is only as strong as the one who creates The Conversation. If The Conversation is weak then the one who created it won't be in favor of WOM. WOM only follows the one who can create great Conversation. Everyone does not need WOM but those who find it are always grateful that they did.